Shafiq Sharif is a seasoned media professional with over 20 years of diverse experience in broadcast and print journalism, across both English and Urdu media landscapes. Currently serving as Deputy Bureau Chief at Hum News Lahore, he plays a pivotal role in editorial strategy and newsroom leadership. Throughout his distinguished input. Mr. Sharif has held key editorial positions including Section Head at AbbTakk TV, Dunya Newspaper, and Pakistan Today, where he contributed to content development, newsroom management, and journalistic excellence. In addition to his professional work, he is a PhD scholar in Media and Communication Studies, combining academics with practical expertise to influence the evolving media trends in Pakistan.